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This web site had the following in the site, "Unique Saddle Pads for Unique People! We just added Polo Wraps sets." Our analyzers noticed that the web site stated " Here you will find Custom Novelty saddle pads made by R9 Custom Horse." The Website also said " In Many Styles and Sizes, 100s of prints and themes to choose from. Limited only by your imagination and the fabric stores! Each saddle pad or blanket is made only after. We do not offer pre-made items. This gives us the ability to customize each saddle pad for your wants and needs. We will be open later to asnwer your questions." The website's header had Novelty saddle pads as the most important optimized keyword. It is followed by Custom English saddle pads, Custom Western Saddle pads, and Dressage saddle pad which isn't as highly ranked as Novelty saddle pads. The next words r9chc.com uses is Maverick saddle pads. pony saddle pads was included and will not be understood by search parsers.